In this one-minute elevator pitch with CalvinAyre.com, CEO Gonzalo R. De Los Rios explains how GameMiles bridges the gap between the loyalty industry and the gaming industry.
Frequent flyer miles are awesome. This much we know.
Also known as travel points, airline miles are part of a loyalty program offered by airlines and credit card companies to frequent flyers. If used correctly, airline miles help a frequent flyer—depending on the number of miles he or she has flown—save a ton of money on traveling. Today’s frequent flyer reward programs even go above and beyond free travel, by allowing members to avail cabin upgrades or free hotel stays, pay for car rentals, purchase various retail items, or even fund a complete vacation package using only points.
But we already know all of those things. And that brings us to our main point: Can air miles be used in casinos?
It’s possible, although not—yet—in physical casinos, according to GameMiles CEO Gonzalo R. De Los Rios.
GameMiles—if you haven’t guessed by the name already—offers a first-of-its-kind solution that bridges the gap between the loyalty industry and the gaming industry.
“Basically what we do is we allow frequent flyer members to use their miles to be their deposit in different casino operations. I’m talking about online casinos as well as also social gaming,” De Los Rios told CalvinAyre.com during the iGaming Entrepreneur Conference in November.
GameMiles is a payment method, but one that convert miles into cash, which can then be deposited in games.
“Basically, the main idea is, let’s say, you can use your loyalty points to be spent at William Hill or you can use your loyalty points to be spent at League of Legends or King.com, so that’s the main concept we have,” De Los Rios said. “We are the bridge between the loyalty industry and the gaming industry.”
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