Affiliate programme for UK-focused sportsbook and casino brand to be managed by Income Access affiliate managers using company software
Montreal, QC. August 2016 – 21Bet, the London, UK-based online sportsbook and casino operator, has announced the launch of an affiliate programme in partnership with Income Access, a digital marketing and technology company specialising in the global iGaming industry. The new programme, which has integrated with the Income Access software platform, will be managed by Income Access’ affiliate management team.
Licensed by the UK Gambling Commission, 21Bet offers players a full range of sport-betting options such as football, horse racing, golf, tennis, basketball, cricket and darts. The brand also features in-play betting functionality for major football matches, including the upcoming 2016-2017 Premier League season, as well as tennis and baseball.
The 21Bet brand also features a state-of-the-art online casino, including a wide range of branded and original slots as well as table games such as European roulette, blackjack and keno. 21Bet games are supported by FSB Technology software, and the newly-launched casino games are supplied by leading software providers such as Microgaming and Realistic Games.
To celebrate the launch of the new 21Bet affiliate programme on the Income Access platform, which has won eGR’s B2B Award for ‘Affiliate Software’ for four years straight, the brand is offering players a 100% deposit bonus of up to £300. 21Bet also has a number of ongoing player promotions, such as “free bets forever”, providing regular players with a weekly free bet and access to the exclusive VIP 21 Club for high performance.
Affiliates who join the 21Bet affiliate programme to promote this cutting-edge brand will gain access to a lucrative revenue share commission structure. Commissions range from 20% to 35% net revenue, depending on the number of depositing players referred per month.
“We believe that we have a great product in 21Bet, and that the next logical step in its continued success is the launch of this affiliate programme,” said Richard Hogg, CEO of 21Bet. “We looked at a number of potential partners and felt that Income Access was a great fit, as they offer the right model for us to scale our reach and help us reach our goals.”
Following the 21Bet affiliate programme’s launch on the Income Access platform, the programme will also be managed by the company’s in-house team of affiliate managers. They have over a decade’s experience managing sports-betting and casino affiliate programmes for the UK market.
“We are delighted to be working with 21Bet in the development and management of their new affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “Their personalised, player-centric approach to the classic sportsbook and casino makes them a stand-out emerging brand for affiliates focusing on the UK market.”
For more information on the 21Bet affiliate programme, please contact 21Bet.
Run by a team of sports fans and betting industry professionals, 21Bet is all about doing things better. The rebranded site, based on the FSB platform, is clearly proving a hit, having scored a clutch of new customers since its launch.
21Bet was launched to take advantage of a clear opportunity for a no-nonsense betting option in the UK. Everything about the site, from its design to the bets on offer, is about simplicity and fun. 21Bet has special offers, sports news and insights – but, the core of the site is about good, old-fashioned betting.
One innovation offered by 21Bet is the ‘Pick Your Promo!’ feature, which gives members the chance to submit their own ideas for offers and promotions, which can be straightforward offers or something specific to a high-profile sporting event.
Telephone: 020 8050 2321
Affiliate page: http://partners.21betaffiliates.com/login.asp
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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