Usability and odds alert functionality just some of the new innovations
London, March 2016 – Leading sportsbook, Pinnacle Sports, has launched its first native mobile app for iPhone, initially available to bettors in selected markets, with an Android version coming soon.
Named ‘Pinnacle Lite’, the app is Pinnacle Sports’ first foray into the native app space and signals the beginning of a mobile upgrade year for the veteran bookmaker. The app offers six of Pinnacle’s most popular markets including soccer, basketball, ice hockey, American football, baseball and tennis.
Developed in-house and intuitively designed by Pinnacle Sports’ newly created Product R&D team, the App allows customers to quickly and seamlessly find the best bet at the best price on their favourite sports market.
In an exciting twist, the app offers users the ability to see recent odds changes visualised in a chart, and easily set alerts to be notified when the odds are right for them. No more sitting and waiting for the right odds – the bet will come to you.
New and existing Pinnacle Sports’ customers can find the Pinnacle Lite app in the Apple Store via this link: – www.pinnacleliteapp.com
Elijah Pollock, COO of Pinnacle Sports said:-
“The new Pinnacle Lite app is a mobile-first version of our full web sportsbook. This product demonstrates our intent to leverage new mobile technologies to give customers modern betting experiences whilst maintaining the great odds and high stakes Pinnacle Sports is known for”.
Harry Lang, Marketing Director of Pinnacle Sports said:-
“We all know that mobile devices are now the preferred interface of choice for the astute bettor. The Pinnacle Lite App is the first of our innovations this year that combines our market leading odds with an intuitive, simple and easy mobile user interface. We’re incredibly excited about its potential as well as what’s to come”.
Licensed in Malta and Curaçao, Pinnacle Sports has been innovating in online sports betting, casino and eSports betting since 1998. A constant proponent of giving the best value to bettors, Pinnacle Sports prides itself on offering market leading odds, allowing high stakes betting and welcoming winners.
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