Re-launched affiliate programme of socially-designed online gambling platform to be powered by Income Access software and Ad Serving solution
Montreal, QC. March 2016 – Favourit, an Australia-based socially-designed online gambling brand focusing on the global market, has announced the re-launch of its affiliate programme in partnership with Income Access, a technology and digital marketing company which specialises in the iGaming industry. Accompanying Favourit’s launch of a new online casino, the brand’s revamped affiliate programme will integrate Income Access’ affiliate management software and Ad Serving tool.
First launched in 2012 and regulated by the UK Gambling Commission and the Malta Gaming Authority for other international markets, Favourit offers players a wide range of betting options via a socially-designed user experience. These include football, horse racing, cricket, basketball, both rugby league and union, tennis, baseball and martial arts. Featuring live-betting functionality, the brand also provides players with social feeds and detailed insights on betting trends and sentiment to enhance their overall experience.
Favourit has launched a new online casino to diversify the brand’s product offering. Powered by Microgaming and Net Entertainment platforms, the Favourit casino offers players a wide range of online slot titles as well as table games such as blackjack, roulette, baccarat and various versions of online poker.
To celebrate the launch of the online casino, Favourit is offering players a generous 100% match bonus of up to £/€/$200. Favourit also features an enticing sign-up promotion for new sports-betting players. When they register and deposit, players will receive a 100% match bonus of up to £/€/$100.
To accompany the launch of the online casino, the Favourit affiliate programme has been re-launched on the Income Access platform, which has won the eGaming Review ‘Affiliate Software’ B2B award for the last three years straight. The revamped affiliate programme offers new affiliates a special commission structure.
For affiliates’ first three months with the programme, they will earn a generous 50% revenue share. After the end of the promotion period, the programme reverts to the standard commission structure. This is a tiered revenue share model of between 25% and 50%, depending on the monthly net revenue.
“We’re strongly focused on offering players the best possible experience,” said Stefan Berak, Digital Marketing Manager at Favourit. “We recognise that our affiliate partners play a very important role in our continued growth, and through our technology partnership with Income Access we’ll offer them a world-class affiliate programme.”
The re-launched Favourit affiliate programme will be managed by the company’s experienced team of affiliate managers. The team will be using Income Access’ Ad Serving tool to develop targeted affiliate marketing campaigns.
“We’re excited that Favourit has chosen to adopt our software solution for their affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “With its focus on social feeds and betting insights, Favourit is far more than a standard sportsbook, and affiliates will enjoy many advantages from partnering with this cutting-edge brand.”
For more information on the re-launched Favourit affiliate programme, please contact Favourit.
Favourit Global Pty Ltd is a gambling technology company based in Melbourne, Australia. The company is changing the way players bet on online through a socially designed user experience including a cutting-edge web and mobile application suite that delivers real-time stats, scores, insight and the best betting odds.
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About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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