PokerStars continue to roll out their nonpoker products with news of a one-year license agreement with the Danish online gaming regulator Spillemynddigheden.
Danish PokerStars players liking sports betting flutter will be delighted to learn that they can do so from the sanctity of their PokerStars account. The world’s largest online poker room has added to their ever spreading panoply of products by inking a deal with the Danish online gaming regulator Spillemynddigheden.
Stars have been handed a one-year ‘prove yourself’ license. They will begin operations in the new year. The next goal will be to secure a longer lasting five-year license. Eric Hollreiser, Vice President of Corporate Communications for Amaya released the standard print and file press release stating how excited they are to be working within a compliant, secure and competitive marketplace.
The Danish market is the second, in the previous four months, that has felt the long spidery legs of the PokerStars sports betting product. In August, they announced plans to move into the Irish sports betting sphere. I would like to bring you a sturdy list of their full licenses, but that information is a little disembodied.
The search for further information on countries offering PokerStars sports betting product is further evidence of their dwindling communications acumen. The country that once prided themselves on being as one with their customer, now advises you to check if there is a ‘Sports’ tab on your PokerStars client. Thumbs up if there is. Get the crystal ball out of there isn’t.
The move into Danish cyber soil is further evidence of PokerStars expansive plans to move away from a pure poker product, and instead offer a wide variety of betting products for their customer. You may remember that long time PokerStars Team Pro Victoria Coren-Mitchell resigned because she couldn’t support such a move.
Once sports betting has built strong roots in Denmark, you can be rest assured that online casino will follow, as will Daily Fantasy Sports (DFS) options once regulation of that baby gets underlined, dotted and approved in the coming months/years/God knows when?
Danish Gambling Authority Signs Cooperation Agreement With Other European Gambling Authorities
Keeping with the Danish theme and the Danish Gambling Authority has signed a cooperation agreement with other European Economic Area (EEA) states.
The pen was in the hand of Director of the Danish Gambling Authority, Birgitte Sand. The purpose of the agreement is to share common practice on policy regarding gambling regulation, continuing the fight against money laundering, match fixing, problem gamblers, and the new idea of terrorist financing.
Denmarks’ involvement has arisen from sterling work carried out by the Expert Group on Gambling, an entity established by the European Union Commission.
