California-based Gamblit Gaming has clinched a partnership with Playboy Enterprises to develop new real money gambling games.
The partnership will release new games in 2016 in the skill-based category (where players can bet real money on outcomes for games that require skill, rather than pure luck) for the UK mobile market as well as U.S. land-based casinos in Las Vegas and Atlantic City.
We are thrilled to be working with Playboy,” said Gamblit Gaming CEO Eric Meyerhofer in a statement. “Playboy is an incredible company with a rich history, both in casinos and arcades. Being able to create brand new skill based gaming experiences that help us grow our audience of consumers with an iconic brand like Playboy is a dream come true!”
“Real-money gaming is a thriving industry and Gamblit is an innovator in the space,” said Matt Nordby, Playboy Enterprises’ president of global licensing, in a statement. “We believe that consumers will be drawn to the powerful mobile and land-based skill gaming experiences that we create together.”
Nevada gaming authorities approves arcade and skill-based slot machines
Gamblit Gaming has been developing skill-based games that can be played by multiple players in the style of “Angry Birds” and “Battleship,” among others and Gamblit is just one of the technology providers and slots manufacturers working to integrate these games to slot machines in Las Vegas.
In May, the Association of Gaming Equipment Manufacturers (AGEM) proposed a bill asking the Nevada Gaming Control Board to create regulations allowing slot games incorporating skill-based elements. The bill passed both state houses unanimously, and was signed into law shortly thereafter by Gov. Brian Sandoval.
Last week, Nevada Gaming Commission approved the changes in regulation and games can now be developed and submitted for approval within Nevada that implement physical skill, dexterity, knowledge and strategy, and awards can be paid accordingly, allowing greater flexibility in payout percentages.
Industry insiders believe the new games will help provide a boost to declining slots revenue while also attracting a younger demographic of players weaned on video games.
Gamblit Gaming CEO Eric Meyerhofer estimated that casinos could offer skill-based video gambling by early or mid-2016.