Affiliate programme for state-of-the-art online sports-betting and casino brand to integrate with the Income Access platform
Montreal, QC. October 28th, 2014 – ApolloBet, a UK-based iGaming operator, has announced that the company has partnered with Income Access, a supplier of technology and digital marketing solutions for the online gaming industry. Under the partnership, the affiliate programme for the ApolloBet online sports-betting and casino brand will migrate to the Income Access platform and will incorporate the technology company’s mobile tracking and ad-serving products.
Recently re-launched on a cutting-edge Boylesports-powered platform, ApolloBet offers sports wagering on thousands of different sporting events every week, including more than 100 live football games. The brand allows players to bet on basketball, cricket, greyhound and horseracing, and tennis among other sports.
As well as sports betting, ApolloBet, which is accessible via desktop computers and all mobile devices, also features an online casino with an extensive collection of slots and the table games European roulette and blackjack. In addition, the brand lets players wager on numerous international lotteries.
Under ApolloBet’s new software partnership with Income Access, the affiliate programme for the brand will migrate to the Income Access platform. Since its launch 12 years ago, the software has received strong industry recognition and has been honoured with the eGR B2B Award for Best Affiliate Software for the last two straight years.
ApolloBet’s Income Access white label will include the firm’s new mobile software development kit (SDK), which allows operators to track all aspects of their mobile affiliate marketing campaigns. The brand’s white label will also incorporate Income Access’ recently unveiled Ad Serving tool.
“We have chosen to work with Income Access over any other company as they provide a simple yet effective software platform to work with, both as an affiliate and as a client,” said Leon Hosking, Sportsbook Manager at ApolloBet. “Income Access and the new affiliate programme are an integral part of growing and building a better ApolloBet brand.”
The migration of the ApolloBet affiliate programme to the Income Access platform will be completed in the next few weeks. Once integration is complete, the affiliate programme will re-launch consecutively.
“I’m thrilled to see ApolloBet partnering with Income Access for the re-launch of their affiliate programme on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Our software, with its Ad Serving and mobile SDK functionality, will almost certainly play a vital role in driving player acquisition for this innovative brand.”
For more information on ApolloBet’s partnership with Income Access, please contact ApolloBet.
ApolloBet is an online gambling company that offers sports and entertainment betting, games, casino and lottery. The operator has a large in-play platform, offering live betting on thousands of sporting events from around the world each week. ApolloBet continuously strives to improve the customer betting experience, giving players more value in their bets, bringing them more betting opportunities along with all-new games and an online casino.
Affiliate page: www.affiliates.apollobet.com
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.