talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May.
With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – opportunities away from TV’.
talkSPORT is the world’s biggest sports radio station and is Global Audio Partner of the Premier League. The station is an official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, the FA Cup, England football internationals and the Capital One Cup. talkSPORT is available on 1089/1053AM, on digital radio, on mobile and online at talkSPORT.com
Conference organiser Andrew McCarron commented: “We’re really pleased to get someone of Calum’s standing on the agenda for Betting on Football given the huge football audience that talkSPORT commands.
“The station is also aware of what bookmakers are after as well, given its recent deal with Coral to partner flagship show, the Alan Brazil Sports Breakfast. I’m sure he will provide real insight to both bookies and football clubs about the power of radio.”
The conference is looking in depth at the relationship between betting and football from legal, commercial and ethical viewpoints. It’s main sponsors are BetConstruct, Super Soccer Oddsfeed/Abelson Info and Colossus Bets.
The conference will be followed up later that evening by the Betting on Football Awards, held at the nearby Octoberfest Pub. Sponsors include BetConstruct, MC&C, Matchroom, bettingexpert.
Anyone wishing to sign up for the Betting on Football Conference or the Awards should visit www.sbcnews.co.uk/bettingonfootball.