Boylesports and Realistic Games has broadened their relationship with a new suit of gaming content on the site, and At The Races (ATR) have agreed a deal to showcase British Speedway events.
Boylesports and Realistic Games have announced a change in their existing partnership that will see the gaming content providers rolling out a full suite of gaming options on the online site.
A new ‘Games’ tab has been added to the Irish bookmakers site and it contains a host of exciting games in the slots, table games, sports, arcade, jackpot and bingo genres.
Realistic Games have been providing content for online casinos since 2002, and first shook hands with Boylesports over a deal to supply Ireland’s largest independent bookmaker with content back in 2012. Their other customers include Bet365, Ladbrokes, Bet Victor, Betfred, Stan James and PaddyPower…perhaps I should have just saved some ink and typed ‘everyone’.
Fraser Linkleter, head of casino and games at Boylesport, told the press: “Realistic’s games have been very popular on mobile devices and we had no hesitation in taking their desktop content.
“The attention to detail behind the games is second to none and I’d be very hopeful that they will perform as well on desktop as they have done on mobile.”
The revamped Boylesport site also includes a new ‘Live Dealer’ tab and ‘Virtual Game’ section.
The Live Dealer section includes Roulette, Blackjack, Baccarat and Roulette UK, and there is even a short video that takes you on a Live Dealer tour. Interestingly, it shows a young man staring at a bevvy of live dealer beauties whilst his beloved partner watches him playing with an adoring smile.
Pull the other one…there’s bells on it.
Sport Mediastream to Showcase British Speedway
Sport Mediastream, the streaming division of the horseracing broadcaster At The Races (ATR), has exchanged spit and skin on a deal that has secured a long-term deal to showcase British Speedway racing.
The new deal, made with Go Speed International (GSI), will see exclusive worldwide rights to distribute all Elite and Premier League fixtures pass to the control of ATR.
The only caveat to the deal is the omission of at least 25-races that will be shown on Sky Sports who hold the exclusive TV rights for the Elite and Premier League Speedway action.
That’s not going to affect the Speedway fan one little bit as there are 672 fixtures across the season, meaning there is more than plenty to go around.
“There is a lot of depth to the sport, performance data, tactics and scoring systems that we think all serve to make it an exciting prospect as a betting product,” said ATR CEO Matthew Imi. “Through our Sport Mediastream division we look forward to developing this and other opportunities directly with our many bookmaker partners.”
The company has already partnered with 16 bookmakers, and media partners, to offer them this exclusive product.
Terry Russell, chief executive of Go Speed International, said: “At The Races has demonstrated it has a robust streaming platform able to deliver a high quality service. Combined with its existing integrations and specific expertise in the betting industry, we believe they are the ideal partner to help us develop a global streaming and betting proposition for British Speedway.”
