BAFTA-winning Clare Balding confirmed as speaker for Sports Marketing 360

16th August, 2013 (London, UK): Sports Marketing 360 today unveiled multi-award winning TV sports personality Clare Balding as a speaker at this year’s event.

BAFTA-winning Clare Balding confirmed as speaker for Sports Marketing 360Winner of the RTS (Royal Television Society) Presenter of the Year Award for her coverage of London 2012 and recipient of the BAFTA Special Award this year in recognition of her broadcasting career, Clare will add her unique, informed and passionate perspective to the sixth edition of Sports Marketing 360, held in London on 19th September 2013.

In the discussion entitled Harnessing the Power of Women’s Sport, Clare will give her take on the commercial value of women’s sport and debate what has to change before women’s sports deliver on their potential to become a potent marketing platform for domestic and global brands. She will be joined by fellow panellists Kelly Simmons MBE (Director of National Game and Women’s Football at the English Football Association) and Karen Earl (Chairman of the European Sponsorship Association).

“As one of Britain’s leading sports broadcasters, we are incredibly excited to include the professional opinion of Clare Balding in our panel of experts,” said Phil Savage, Publishing Director at SportBusiness Group, organisers of Sports Marketing 360.

“Clare’s experience both as a sports woman and media commentator give her a unique and valuable set of perspectives. Her consummate skills as a communicator will also be a tremendous boost to the panel discussion.”

Sports Marketing 360 is the most established sports sponsorship conference for professionals in the business of sport and returns to the BT Centre in London again this year for its biggest event to date.

Providing delegates with highly stimulating sessions covering a range of hot topics, the additional expert speakers and key thought leaders promises to make Sports Marketing 360 a sponsorship calendar highlight for 2013.

Register for the event online here To download the delegate guide, visit For more information or to view the full schedule, click here


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Stephanie Aldous
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About Sports Marketing 360

Sports Marketing 360 is established as the must-attend event for sports marketing professionals from around the world. The conference is a vibrant, challenging and highly relevant conference designed to deliver significant value to those who work in sport, marketing, media, brands and other related areas.


About SportBusiness Group

SportBusiness Group is the leading voice for the international business of sport. Comprising brands SportBusiness International, TV Sports Markets, Sports Sponsorship Insider, Knowledge Centre, SportBusiness Intelligence and Contract Publishing, the group covers the core areas of the sports industry. As a group, SportBusiness provides specialist information, analysis, media, consultancy advice and B2B marketing services to some of the most influential figures from sporting federations and key rights-holders to leading sponsors, broadcasters and sports marketing companies.