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Bodog Asia sign partnership deal with FIBA for Asia Basketball Championships

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Bodog Asia sign partnership deal with FIBA for Asia Basketball ChampionshipsChina team manager Xiong Zhang (right) during Fiba Asia Championship 2013 press conferenceOnline gaming brand Bodog Asia have signed a major six figure sponsorship deal to cover the entire 2013 FIBA Asia Championship (1-11 August 2013, Manila) which will include perimeter boards and in-stadia LED advertising.

Bodog Asia will, of course, be bringing their world-famous ‘ambassadorettes’ to the games both inside and outside the stadium to ensure there is a party atmosphere at the event.

Izhar Biran, Marketing Director for Bodog Asia explained the decision: “Not only is the event on the doorstep of our HQ here in Manila but it will be broadcasted throughout the region with peak TV audiences expected to reach over 100 million. Very few events on the planet can offer those sort of numbers so this was an easy decision for us and we hope to bring our own brand of glamour is the Asia Championships.”

The 2013 FIBA Asia Championship will also act as the qualifying event for the 2014 FIBA World Cup to be played in Spain. The top three teams from the FIBA Asia Championship will earn the right to represent FIBA Asia at the 2014 FIBA World Cup.

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