BUSINESS

Glu Mobile release first title under Probability partnership; Mkodo launch TGP mobile sportsbook

TAGs: Glu Mobile, JenningsBet, mkodo, probability, Probability PLC, the gaming platform

probability-glu-mkodo-jenningsbetThe team of San Francisco-based mobile games developer/publisher Glu Mobile and mobile betting specialists Probability Inc. have released their first jointly developed product. In October, Glu and Probability inked a deal to offer Glu-branded real-money gambling games to Probability partners including Paddy Power, William Hill and others. The first release under this strategic partnership is a slots title featuring intellectual property from Glu’s Samurai vs. Zombies Defense game. Until such time as regulations in other countries permit, the real-money game is available to UK punters only. Regardless, news of the release was sufficient to send Glu’s stock up nearly 17% on the Nasdaq exchange on Tuesday.

As further proof that the world is mobile gaming’s oyster, Isle Of Man-licensed online bookie Jenningsbet has announced the launch of the first mobile sportsbook under Jenningsbet’s B2B brand The Gaming Platform (TGP) Europe Ltd. The mobile sportsbook is powered by Mkodo, winners of the 2012 eGR Award for ‘Innovation in Bingo.’ TGP director Steve Templeman says the mobile sportsbook is the first of a series of new mobile offerings it will debut in 2013, and following the release to Jenningsbet’s mobile customers, customers of TGP clients McBookie and SetantaBet will soon be joining in the mobile fun. The launch is the latest sportsbook implementation for Mkodo on the OpenBet platform and Mkodo’s biz-dev director Mark Gibson expressed confidence that the tie-up would “result in increased mobile revenues for all [TGP’s] customers.”

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