Betfred founder Fred Done said it best. From humble beginnings opening up a shop back in 1967, Done’s sports book has become one of the most recognized betting companies in the UK. The man hasn’t always made the best decisions over the years, but in the end, Fred Done has done it the right way.
“Who would have thought that less than a mile from my first ever shop in 1967 I now have my own TV Channel in media city,” Done said. “It’s exciting times and the most important part of the channel will be to entertain and inform punters. At the end of the day we are in the entertainment industry and this is a great platform.”
Now that the company has announced that it is set to launch its own TV channel, you can be sure that you can expect a whole lot more wonkiness from the man who once paid out Manchester United backers weeks before the English Premier League season ended.
He’s done it again this year but it appears that the decision won’t burn him in the ass the way last year’s catastrophe did.
As far as his groundbreaking expansion goes, the new channel is expected to be ready in time for the Cheltenham Festival.
The new TV channel, which was created by SIS, will go live in Betfred’s 1,365 shops in the entire UK and will feature loads of Cheltenham-related content, including interviews with some of the prominent trainers, including Nicky Henderson, Paul Nicholls, and David Pipe, all of whom will be front and center during the entire event.
Regardless of the significance of the Cheltenham Festival, the mere fact that Fred Done has his own channel now is a testament to the kind of business he’s ran in the past four-and-something decades.
Congratulations on the new TV channel, Betfred. Here’s to hoping you put forth the kind of content your backers will love.