BUSINESS

Caesars signs online payments deal; Powerball Treasure Hunt is on; Perform hedges bets on Uncle Sam

TAGs: caesars interactive entertainment, Optimal Payments, Perform Group, Powerball Lottery, treasure hunt

USA flag 1Optimal Payments has signed a deal to provide its processing services to Caesars Interactive Entertainment. The deal covers Caesars’ anticipated entry into Nevada’s regulated online poker market and will see Optimal provide gateway services related to payment processing, fraud management and other related services. Joel Leonoff, president and CEO at Optimal Payments added: “[It] demonstrates our ability to provide real value to globally renowned, land-based gaming operators and their leading brands, as the first step in our strategy to capitalise on the regulated U.S. market.”

Powerball lottery players will soon be able to play additional games online after their parent company signed a deal to provide a selection of online games. The Multi-State Lottery Association (MUSL), which organizes the lottery, signed a deal with the UK lottery games developer GeoSweep to add the company’s Treasure Hunt game to their existing offering. To play the game players will receive a code that will mean they’re able to play online via both mobile and desktop computer. The Atlantic Lottery has been offering the location-based lottery game for some time and North Americans have certainly taken to the game a bit more than their counterparts over the pond.

Perform Group used a results announcement this morning to express their excitement at growth into the US market. The sports content provider posted year-on-year revenue growth of 44 percent to £39.5million for third quarter of the year and it follows a period of growth that included, amongst other things, the acquisition of rights to NFL clips. Concerning that, Slipper said: “We are excited about our continued progress in the US market with deals signed with Gannett and NFL which will increase our distribution network and enhance our content offering.”

Q3 2012 was also the first one that included Runningball and Mackolik for the full term and their “integration is progressing well” according to Slipper.

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