With Full Tilt Poker preparing for a November 6 relaunch, the now PokerStars-owned company is trying to re-ingratiate themselves to the online poker community. One way they’re doing that is by bringing in some of the most reputable pros in the industry today as their brand ambassadors. Taking that into account, Full Tilt scored a coup by tapping Gus Hansen, one of the game’s most recognized and respected players, as the first ambassador of the new site.
In a press release announcing Hansen’s return to Full Tilt Poker, the Danish poker pro expressed his feelings in becoming one of the faces of the soon-to-be relaunched online poker site. “I’m very excited to represent the industry’s most authentic poker brand,” Hansen said.
“Full Tilt Poker has the best games, most innovative software and the strongest poker community; to me this feels like coming home.”
With Full Tilt under new management, there seems to be growing hope that the company is moving past its checkered history and re-entering the game with a clean slate. When the site relaunches in November, FTP will be offering all the real-money poker games and tournament offerings they used to have. Only this time, the company will be supported by its new owners’ “history of integrity”, coupled with a track record of providing some of the most versatile poker game offerings in the industry.
Hansen’s return as brand ambassador should restore the company’s quest for credibility among players that may have become disenchanted with the previous regime. Heck, even Howard Lederer was complimentary of Hansen during his recent “tell-all” interview with PokerNews, saying that Hansen “really cared about the players” and was a “really calming voice of reason on members calls”.
Take Lederer’s words for what they’re worth, but it certainly goes without saying that Gus Hansen is one of the most respected poker pros in the industry today. Having him onboard as Full Tilt Poker’s first brand ambassador will more than likely have a positive effect on the poker site’s attempts in restoring public faith in the company in its quest to re-establish its identity.
