BUSINESS

Racing Post new app; Intabet gets in bed with Tote; MediaCorp agency extends exclusivity

TAGs: intabet, Ipad, mediacorp, racing post

NewsBritain’s number one racing publication the Racing Post has entered the realms of the tablet by releasing a new iPad app. The new version of their popular app gives news, features and tips in addition to a huge database, full results service and of course customizable race cards. Alan Byrne, chief executive of Racing Post, revealed: “We have worked hard to incorporate some new features and functionality into the app which we are sure will surprise and delight our customers. We have listened to our readers and many of the new features, including the Organiser, have been built as a direct response to customer feedback. One of the main benefits of the iPad app being available the evening before the paper is published is readers will have time to read the latest news, study the form and review our tipping content in a leisurely fashion.”

Intabet, Media Corp’s gaming platform, has signed a deal with totepool.com to be  one of their launch partners. Totepool.com, now part of Betfred, will provide another option once the site is launched and Eddie Bennett, head of Totepool.com, added: “We’re confident Intabet will offer convenient betting and excellent value to football fans whilst delivering high volumes of vetted bets directly to totepool.com. The model and platform are innovative and we are delighted to be there from the kick-off. We will continue to work with the team at Intabet as they add other sports betting opportunities to the site.”

MediaCorp’s digital advertising agency, Eyeconomy, have extended an exclusive agreement with Digital Sports Group. The new two-year-deal means that Eyeconomy retains exclusive rights across DSG’s stable of websites. Adam Fraser-Harris, Interim CEO of MediaCorp added: “Over the past two months we have been working hard to bring about real change, focusing on reducing costs and putting in place firm foundations upon which to build value back into Media Corporation.”

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