Bodog.co.uk are attempting to give British Olympic followers some light relief with their choice to pay back fans if Team GB athletes do well. Whilst the general public are being told to avoid public transport at all costs and vacate London, Bodog are embracing the games by opening their arms to anyone that fancies betting on another country’s athletes in the hope that a British one crosses the line first.
Bodog trading manager Lance Cornwell commented: “With Jessica Ennis odds-on and Mo Farah, Greene, Shakes-Drayton, Idowu and Ohurougu all in with great chances of winning this is a very competitive, some may even say, foolish cashback offer.”
This could well be a masterstroke by Bodog as a number are predicting this could be the most barren medal table of all time for British athletics hopefuls – even if home field advantage is taken into consideration. What is clear is the highest amount of bets on an Olympic games will happen in London – something that hasn’t caught Cornwell by surprise.
“Many are seeing this Olympics as the first where there will be strong trading on a level with the more traditional betting events and offers like ours can only help that become a reality,” Cornwell added.
The Olympic Games remains an excellent opportunity for gambling industry firms to gain new customers by showcasing a number of different offers. It’s also one time when you can test out the popularity of a plethora of different events and gauge the amount of interest each has.