Countries across Europe have benefitted from the Olympics triggering a rise in betting volumes
Italians spend big on Olympics; Betway sponsor Mirror Fantasy Footy
Having a strong social media presence is as important for sports sponsorship as it is brand building
Betting spike on Royal baby; Olympics impress bookies; William Hill lose over £100k
London 2012 already has the gambling firms excited following a number of big bets being placed
We asked our readers whether they'd be betting on the LondoN 2012 Olympic Games
UPDATE: Paddy’s billboard campaign will remain in place as the Olympic buzz-killers have dropped their legal action.
Bodog.co.uk are attempting to give British Olympic followers some light relief with their choice to pay back fans if Team GB athletes do well.
This week we asked readers how often they'd like to hear from us
Lads have lost an appeal in Holland; London 2012 taskforce will meet daily; Perform results out