BUSINESS

PKR and Betfair both unveil Facebook offerings; BetVictor gets new ad partner

TAGs: Betfair, BetVictor, Euro 2012, PKR, WSOP

mark zuckerberg facebookPKR has unveiled a new Facebook app designed to coincide with the start of the World Series of Poker. The Fantasy Poker League app allows you to pick a team of 10 players competing in the WSOP and you can pit it against your friends. Players score points depending on how good their team happens to perform and you can even be in with the chance to win an iPad 3. Very good idea except for one snag – there are limits on who your eight can be. Namely that you can only pick one hot female poker player. One! You’re also forced to pick one PKR Pro, two legends and then four “others”. Looks like cruising to victory with Hinksy’s Hunnies is well and truly outta the window!

Betfair are following suit by launching a Euro Team Selector Facebook app designed to attract fans to the brand ahead of the upcoming tournament. The application will run via the group’s Facebook page and gives you a chance to select your team for every single game in the tournament. Roy Hodgson eat your heart out. Chris Harrison, head of UK acquisition at Betfair, told The Drum: “We wanted to create an app that would create excitement and engage our existing fan base, as well as interest new fans in the Betfair brand by bringing them to our Facebook page.”

He continued: “It allows our customers to communicate to one another, strengthening our online community, giving them a chance to show off their football expertise.”

BetVictor has appointed VCCP to handle its advertising account. CampaignLive reports that BetVictor’s new partner was chosen after a four-way pitch managed by OysterCatchers.

The app, created in association with Essence, also lets your predict other things including goal scorers, winners and yellow cards.

With social gambling set to see huge growth over the next few years these are both very savvy moves by betfair and PKR.

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