Marketing hungry Paddy Power has paid out on all bets that were placed on Boris Johnson to continue as mayor of London. The Irish company firmly believe the election, which takes place tomorrow, is a one-horse race and tweeted early this morning: “NEWSFLASH: We’ve just PAID OUT on Boris Johnson to be next Mayor of London! It was a 1 horse race, with 94% of bets on BORIS! #earlypayout”.
It comes after Betfred paid out on Manchester United winning the league and it’s a move that right now looks as though it’ll be cost Fred quite a bit of money.
Britain’s best bookmakers were last night rewarded for their services to the punters at the annual Betview Awards. Online company of the year went to SportingBet with in-store Team of the Year going to Paddy Power’s branch in Hayes. The highest accolade of the evening was the Bookmaker of the Year award, bestowed upon the veteran bookie William Hill. They also took home Chain of the Year and there was even a lifetime achievement award given to former Gala Coral head Neil Goulden.
Paddy Power has blamed human error after a retweet got through the net. The company’s Twitter account reposted a tweet from @beardogbear saying: “Can u place bets On Player heart attacks at football matches @paddypower #mufc”. This courted controversy as it was just weeks after Bolton Wanderers midfielder Fabrice Muamba suffered a cardiac arrest during an FA Cup match at Tottenham Hotspur. Ken Robertson commented to Marketing that the mistake was “simply one of human error in which one of our team misinterpreted the original tweet and mistakenly published it”.