Microgaming and Ladbrokes strike new deal; EveryMatrix to provide a platform to Tower Gaming; Cherryforetagen Q3 results show loss


MicrogamingOnline games provider giant Microgaming has struck a deal with Ladbrokes to provide its Casino and Poker software to Danish and Spanish markets. As one of the world’s largest gaming groups, Ladbrokes is offering players a suite of gaming and sports betting services. With additional online operations in Gibraltar, it has agreed to the provision by Microgaming of its Casino and Poker software.

Head of Business Development at Microgaming, Andy Clucas, said: “We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them. Once granted a licence, Ladbrokes will be able to offer the most competitive range of products.”

Ladbrokes Spanish facing site, LBApuestas, and its Danish operation will be going live with Microgaming software in January 2012 following the licensing process in both markets. Both sites are expected to have access to an extensive suite of premium casino titles, provided through Microgaming’s Flash and download casino clients.

Director of Corporate and Strategic Development at Ladbrokes, Adam Greenblatt, said: “We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licences in Spain and Denmark, markets familiar to Ladbrokes already.”

Ladbrokes will also be taking Microgaming’s market leading Poker software, meaning Spanish and Danish players will be able to immerse themselves in poker software, games and tournament schedules.


everymatrixiGaming software supplier EveryMatrix has announced it will provide its GamMatrix gaming management and payment processing platform to Tower Gaming.

According to a press release, the GamMatrix gaming management platform will enable integration of Cake Poker and Net Entertainment casino.  Tower Gaming will continue utilising the OddsMatrix sportsbook that it currently operates.

Tower Gaming CMO, Owen Walsh, said: “We have been looking to upgrade our payments and back office software based on increasing numbers of active players. EveryMatrix was recently commended as White Label Partner of the Year and we already knew they had a solid reputation and business mindset from working together on the sportsbook business. So the choice was an easy one.”

At the EGR 2011 Awards, EveryMatrix also received special commendation as White Label Partner of the Year.



Swedish online gaming firm Cherryforetagen – that operates PlayCherry.com, has released its interim financial results for Q3 2011 with 6% year-on-year increase in turnover to $17.86 million.

However, The Stockholm-based company who recently appointed a new COO and operates other sites NorgesAutomaten.com, SverigeAutomaten.com and DanmarksAutomaten.com – also declared that its earnings before interest and tax for the three-month period fell by over 5% year-on-year to $1.7 million. And earnings before interest and tax dropped by almost 11% to $1.33 million. Eeek!

There might have been an unlucky loss in earnings, but the operator reported that the number of active players rose by 186%  40,994 customers when compared with the same period in 2010. That’s something to celebrate then? Additionally, those participating online numbered 31,900, which was a 325.7% year-on-year improvement.

Chief Executive Officer for Cherryforetagen, Emil Sunvisson, said: “The third quarter has brought satisfactory growth in the segment of online gaming at the same time the results were burdened by the costs of launching new products.”

Cherryforetagen stated that deposits swelled by 22.9% year-on-year to $24.85 million while “partially attributing the quarter’s overall fall in earnings to the launch of its EuroLotto product”, which was apparently costly and remains in an “expansionary phase with good growth of customers”.