BUSINESS

Passoker launches on Victor Chandler; Microgaming new Android offering; Betfred planning ad campaign

TAGs: android, Betfred, Microgaming, Passoker, Victor Chandler

Victor ChandlerVictor Chandler has become the first site to launch real-time online gaming site Passoker’s interesting offering. A deal between them was signed last year and after a painstaking development and testing process, its ready to go live. Passoker’s product allows live betting on what will happen next in live sporting events and other televised programmes. It works by placing players at tables, much like in poker, where they are awarded when certain things happen in the sport they’re watching. VC marketing director Karl Riley commented: “Maximising in-play is a key focus for our business, so we are very pleased to have launched Passoker on VictorChandler.com and we are excited by the product. There is no doubt that it is a unique offering in the marketplace, and we are delighted to be able to offer it first.”

Match of the Day, Coronation Street, EastEnders and Hollyoaks are all part of the initial offering available at VictorChandler.com. After winning the Start-Up LaunchPad at EiG last year, the product is undoubtedly a good one. There is a still a myriad of uncertainty surrounding certain aspects of he product. Betting on MotD when you already know the results is an interesting one. There are obviously a few bugs in the system as when we tried to play it came up with an http error.

Online gaming industry software provider Microgaming has launched a new casino offering especially for Android users. On a day of innovative new product offerings, Android Air is the company’s latest mobile casino aimed at both tablets and smartphones. Run on the Adobe Air application it comes with eight Microgaming casino games with at least 20 more anticipated over the coming months. They can be delivered via either WiFi or 3G and add to the company’s already stellar mobile reputation.

Sports betting operator Betfred is teaming up with BJL to produce an upcoming UK advertising campaign. The first part of the drive is due before the end of the year and will be across TV, retail and online. A spokesperson from Betfred confirmed: “BJL’s creative approach demonstrated a robust understanding of our market place, in-depth consumer insight, as well as recognising the challenges we face.”

We can expect an appearance from founder Fred Done who usually crops up at some point in all their advertising. He doesn’t half look like Alfred Hitchcock either.

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