BUSINESS

Aristocrat lands another US casino

TAGs: Aristocrat, Island Resort & Casino

aristocratCasino systems supplier Aristocrat has signed up a second US casino to its recently released online free-to-play solution following a deal with the tribal and Michigan-based Island Resort & Casino.

Recently, Aristocrat landed its first online deal with a U.S land-based casino following the signing of a major systems contract with the Maryland Live! Casino, a new gaming and entertainment destination set to open in the US state of Maryland next year.

Aristocrat is showing that they are serious about positioning themselves in the US market as less than a week after their first online deal in the US, they’ve followed it up with another deal with the Tribal casino, Island Resort & Casino.

Under the terms of the new deal, Aristocrat will develop an online casino offering to launch during the second quarter of 2012. The online casino will provide existing and new Island Resort & Casino customers with a complete suite of fun-to-play games, including poker, slots and other classic casino games such as blackjack and roulette.

Island Resort & Casino’s general manager Tom McChesney said in a news release: “Island Resort & Casino has consistently been a leader in developing and executing forward-thinking marketing initiatives that attract and retain our players, and we are very proud to be the first Tribal casino in North America to partner with Aristocrat on their innovative online solutions…We like the ability the technology gives us to aggressively service current and new guests in an online environment to build our brand and player loyalty, and bring our guests back to our land-based facility.”

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