Arsenal has become the latest Premier League club to sign a contract with the gaming industry as Betsson became the side’s Official Betting Partner. The three-year B2B contract will see services provided online at www.gunnergaming.com as well as in-stadium through the new GunnersGaming By Betsson brand.
“Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market,” Magnus Silfverberg CEO and President said.
The Swedish company will provide a complete gambling service for Gunner’s fans including Casino, Poker, other games and of course sports. It has launched immediately and Arsenal’s Head of Global Partnerships, Vinai Venkatesham, added, “We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters”
The news comes only a couple of days since Manchester City signed a deal with Mansion that will see their gaming products promoted internationally by the company. The deal will mean that the Betsson brand continues to grow across Europe and the increased TV exposure will help them in any tilt at the Asian market that they might plan in the near future.