BUSINESS

Aristocrat launches its first online game

TAGs: 50 Lions, Aristocrat Leisure, GameAccount.com

aristocratThey say you always remember your first…

Australia’s Aristocrat Leisure Limited positioned itself to dive into the online gambling space when it signed a content distribution agreement with GameAccount in March 2011. The deal was intended to showcase Aristocrat’s portfolio of gaming content to regulated online markets like the UK, Italy and Spain.

Consider Aristocrat’s online gaming cherry popped.

Aristocrat has now officially launched one of its most popular slot games with GameAccount Network. The African-themed 50 Lions game has been one of Aristocrat’s most popular games in all key land-based jurisdictions and has been optimised for play online, initially on Genting’s multiplayer skill-based gaming offering, GentingGames.co.uk, as well on Moneygaming.com, the recently re-launched online skill games site which was acquired by GameAccount last year, with more sites expected to launch the game in the future.

Gillian Findlay, Aristocrat’s general manager of group strategy & online, said in the release, “Aristocrat will be launching its most popular and top performing titles through GameAccount Network to bring the true casino slot experience to online players…50 Lions is the first and will soon be followed by more renowned games, including Sun & Moon, 5 Dragons and More Chilli.”

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