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Amaya completes Chartwell deal; Barcrest and Mecca reach agreement; 12Bet launches affiliate program

TAGs: 12Bet, Amazya, Barcrest, Mecca Bingo

News July 15Amaya has put the finishing touches on a deal that will the acquisition of struggling gaming systems provider Chartwell Technology. The deal had already been announced and today’s release confirms that the deal was closed during a Chartwell shareholders meeting earlier this week. Upon completion David Baazov, Amaya president and CEO, said, “Amaya is well positioned to leverage the acquired technologies and resulting synergies to expand its footprint in the government-regulated interactive gaming space.”

The shares were acquired by Amaya for a total consideration of around CDN$22.77million and will take the company from here forwards.

Meanwhile, Barcrest and Mecca Bingo have renewed their server-based gaming agreement. It will mean the fully-networked solution will be extended to Mecca’s category B3 Triple 7 machines. Tim Kennedy, Sales & Commercial Director at Barcrest, explained: “We are delighted to be supporting Mecca Bingo with its expansion of category B3 gaming. This new initiative will allow both parties to fully maximise the opportunity for new B3 £2 games deployment now that the new legislation is in place.”

Another part of the deal will see Mecca clubs debut the new Rainbow Riches Community Cash program at a number its venues.

12Bet has picked Income Access’ software to power their new affiliate program. The Isle of Man-based company is offering affiliates up to £30 CPA and 45% revenue share deals to promote all that 12Bet.com has to offer.

“Our goal is to offer affiliates a leading affiliate programme, and thus our software partnership is very important to us,” said 12BET CEO for Europe, Rory Anderson. “Income Access’ reputation is well recognised across the iGaming industry, and their industry experience and dedicated team make them an obvious choice. I am confident that through this partnership we will be able to provide our affiliates with the tools they need to maximise their revenue.”

It comes just after the company announced that they have signed a deal to sponsor Wigan Athletic for the upcoming season.

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