partners with Netplay TV a leading city travel website, has formed a partnership with UK interactive TV gaming company, NetplayTV Group. The agreement allows to play an active role in UK online gaming in one of Las Vegas’ most valuable international tourism markets.

“As the United Kingdom continues to grow as one of our city’s largest inbound destinations for international travelers, we found it perfect timing to extend our outreach and attract new customers to our site,” said Jim Gibson, President of in the press release.

“This is a step toward a broader online gaming strategy, while at the same time, we’re providing exposure about Las Vegas to a key market. The partnership will provide valuable insights into online gaming metrics in a completely legal jurisdiction, and it will provide us a definite advantage as the discussion on regulation in the United States continues to develop.”

Under this new agreement, NetplayTV will integrate Las Vegas content, provided by, into their programming.
Additionally, will geo-target content, navigational elements, and ads on to their site specifically aimed at UK traffic. Placements are scheduled to launch in mid-April and will direct users to visit for online gaming. As a bonus for their patronage, frequent users of the site will be provided special offers for Las Vegas travel.

UK residents will also learn the most up-to-date information about Las Vegas through NetplayTV’s nationally broadcast Live Roulette television program. Content will include The Vegas Minute, a weekly segment featuring what’s happening in Las Vegas, along with other video content. will also provide trips and travel products for NetplayTV to use as viewer prizes.

Charles Butler, CEO, NetplayTV said in the release,”At we aim to provide the best live casino experience for players via the TV, internet and mobile. We are pleased to be working with the team at to extend this experience to their UK customers whilst also utilizing the extensive inventory of live content and trips that they have to offer.”

Without question it’s a good ploy to both leverage the strength of’s domain name in the online gambling space and lure UK gamblers to Las Vegas, however, it will be a tall order to wrangle the big players from the Asian markets.