BUSINESS

Bolton extends sponsorship with 188Bet

TAGs: 188Bet, Bolton Wanderers, sports sponsorship

188BetThe English premier league football club Bolton Wanderers have signed an extension to its sponsorship agreement with 188BET.com. It sees the leading in-play betting specialist continuing as the club’s main shirt sponsor until the end of the 2012/13 season.

Andy Scott, CEO of the Isle of Man based gaming company, said in the press release: “We are delighted to be continuing the strong association that has been established with the Bolton Wanderers management, staff and supporters in the course of the last two seasons. We’ve been thrilled with the success of the team this season…”

Without question Bolton’s 2-1 win over Arsenal this weekend played a major role in the team earning a sponsorship extension. With Bolton riding high, 188Bet will look to capitalize as the new deal will see the 188BET logo on the club’s shirts until 2013.

Allan Duckworth, Chief Executive of Bolton Wanderers FC said in the release, “We are pleased to be extending our partnership with 188BET for another two seasons, a further demonstration of our commitment to developing long-term strategic relationships with our commercial partners…Over the past two years 188BET have been hugely supportive and we look forward to developing a range of exciting new initiatives together over the next 2 years as we look forward towards an 11th consecutive season in the Barclays Premier League.”

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