“This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,” claims Caesars Interactive Entertainment CEO Mitch Garber. “Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.”
Under the deal, WSOP online will be cobranded with Microgaming’s People’s Poker Network, a collection of 120 gaming sites that have helped kill more young Italian men’s time than any cute American girl impressed by a Vespa.
Microgaming will also run its own ring of live action WSOP tournaments across the Italian countryside and provide booking services for Italian players hoping to participate in the WSOP main event in Las Vegas.
