US Digital Gaming (USDG) and CyberArts have reached an agreement to rule the US online gaming market, if and when that legalized market ever materializes. The two California-based companies plan to tackle the American map territory by territory, as opportunities arise from state governments deciding to get into the online gaming business.
CyberArts already licenses its gaming software and technology products outside America to (among others) Gioco Digitale, Intralot and France’s national lottery FDJ, while USDG are poker specialists pushing ‘end to end’ business solutions devised for operators and state regulators.
USDG’s CEO Richard Baskin made sure to stress the new union’s main selling point: “It has been remarkable to watch all the gaming companies that have been operating illegally in the US for years. We’ve taken a totally different approach – focusing only on a system that is 100% safe, legal, and built for the US market, one that will offer legal operators, including state governments, a solution that is second to none.”
In other words, if and when a state decides to go all in on gambling, CyberArts and USDG want it understood that there’s a homegrown technology option with no Department of Justice red ink on its report card. This option would also allow state legislators to crow loudly about providing jobs to their fellow Americans. In short, if these guys get their way, foreign gaming companies would be welcome to apply, but they wouldn’t be all that welcome.
