BUSINESS

Livelogic pick up Pinnacle Sports

TAGs: Bettorlogic, livelogic, Pinnacle Sport

Pinnacle Sports has now become the latest licensee of Livelogic, the its in-play betting technology of software provider Bettorlogic.

Livelogic is a unique live bet stimulation technology, proven to significantly increase in-play bet frequency and with its new partnership with Pinnacle Sports, Livelogic will offer Pinnacle Sports customers relevant reasons to bet. The plan is to offer tennis and football right off the bat and then as the year progresses and heading into next year, extend into a roster of North American sports.

Livelogic is combining a solid track record to Pinnacle Sport. Livelogic generates around 40 in-play ‘bet prompts’ per football match, identifying interesting bet opportunities in real-time. Since its launch in summer 2010 it has proved a huge success, increasing click-through rates to in-play markets by over 300%.

Aly Lalani, Marketing Director of Pinnacle Sports commented, “This partnership further strengthens our in-play offering, highlighting our unique low-margin odds to this exciting and rapidly developing market. Complementing our focus on European sports, Livelogic will help us introduce even more European bettors to the advantages that the Pinnacle Sports pricing model offers.”

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