Live betting was a massive hit at this summer’s World Cup, and one company made a whopping increase on click-through rates during the month long event. Bettorlogic, the developer of advanced live betting tools, has unveiled figures that show Livelogic, the company’s new in-play bet stimulation product, increased click-through rates by 300%.
Chief executive Mike Falconer said: “This has added to the already sizeable body of research confirming that Livelogic is very effective at encouraging customers to bet in-play. We think it’s a major innovation in sector and applying these kind of performance increments across 44 football leagues makes it a very powerful proposition indeed,” whilst humming the electro-tones of Scooter’s ‘The Logical Song,’ Bettorlogic’s motivational theme tune. Read more.