BUSINESS

Coral launches in-house TV network to boost betting

TAGs: coral tv, sky sports

Coral, the third-largest (after William Hill and Ladbrokes) UK bookmaker in terms of number of betting shops, is launching an in-house TV network to be broadcast in its 1,600 locations. Like most high street bookies, Coral has seen a decline in trade as its customers migrate to online betting sites, so its hoping live coverage from Sky Sports and horse racing (through a partnership with betting channel Turf TV) will both draw in punters and keep them in the shops longer. Personally, we think around-the-clock porn loops would accomplish the task a whole lot better and a whole lot cheaper, but hey, we’re sick fucks. Read more.

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