The Olympic Games haven’t officially begun, but already we’re awarding gold in ‘Common Sense, Men’s Freestyle’ to Jacques Rogge. The IOC president stated that match-fixing is on par with doping in its capacity to taint event results, which is why he’s enlisted 400-450 oddsmakers, betting firms and lotteries to help monitor for suspicious activity. A Swiss company, International Sports Monitoring, will receive information on betting patterns and flag any irregularities for investigation. Shades of the recent Australian Open’s use of sponsor Betfair to perform the same service. Hey, does this mean betting firms will be allowed to become official Olympic sponsors in London 2012? Read more.
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