Victor Chandler has signed a unique one-game shirt sponsorship deal with Football League Championship side West Bromwich Albion for tomorrow’s televised game against promotion rivals Nottingham Forest.
It means that the Gibraltar-based bookmaker’s logo is set to appear on both sets of shirts since the company is also the principal shirt sponsor of Nottingham Forest.
So much for brand loyalty. Perhaps it’s a reaction to this. If not, you have to wonder what’s the point. Read more.