West Brom and Everton sign betting partnerships; Dafabet set for U.K. market; French spend millions on Olympic betting
Asian facing operator Dafabet has signed two international sports betting partnerships on the eve of the Premier League season. West Bromwich Albion and Everton have both signed deals with the brand that is owned by Asianlogic limited. Commenting on the deals was Dimitris Kartzas, Asianlogic’s online gaming director, who said: “For some time now, we have been looking for the right partners to bring our brand Dafabet to the English Premier League and to the millions of soccer fans around the world that the league attracts.”
It brings another Asian facing firm into the Premier League and shows the emphasis that sports betting companies, and businesses in general, are placing on customers in the Asian market. West Brom were last year sponsored by Bodog, who chose to advertise on the shirts in Cantonese, and it follows a number of other partnerships that were signed over the past week.
Dafabet may also be about to make their first inroads into the UK market and are only “weeks away” from an Isle of Man licence in order to do so. eGR report that Karatzas said the firm has been given a “conditional letter of intent” by the territory so that it can start to serve UK customers within weeks.
Gamblers in France spent almost 20 million Euros betting on the Olympics during the London games. ARJEL, the country’s gambling regulator, took €19.2 million worth of bets during the Olympics with revenue hitting €3.3 million over the duration of the three-week long games. Of the 1.9 million bets placed, 20 percent were on football with basketball, handball and tennis contributing 19 percent, 17 percent and 15 percent respectively.