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NEWS OF THE DAY

When it comes to maintaining a website to draw in visitors, many iGaming operators may be falling behind. A recent study conducted by OptimizeXL shows that, out of 2,200 operators examined, majority are lacking in marketing and advertising, especially on metrics like conversion rate optimization (CRO) and AB testing. According to OptimizeXL’s Artur Pluta, who prepared the findings with analysis assistance from Australia’s BuiltWith business intelligence firm, only 13.2% of iGaming operators use AB tools on their sites. This means that only a small handful of the 2,283 sites tested understand the power of testing for conversion rate growth.

FEATURED VIDEO

There’s a heavy spotlight on regulations right now as the gambling industry deals with sudden new changes they must comply with. To understand what’s happening in the European market, CalvinAyre.com’s Becky Liggero Fontana caught up with Tom Galanis, Director of TAG Media and Co-Founder of First Look Games.

FROM OUR FRIENDS AT COINGEEK

Michael Wehrmann asks: is there even a reason for BCH to exist at this moment in time? Wehrmann notes that there is nothing over at BCH that could compete with Bitcoin SV and that the former is failing on its idea to be the “cash for the world” as it is not better than fiat.

DAILY ROUNDUP

PRESS RELEASE

South African fintech, Centbee, launched a new feature in its Bitcoin SV wallet today that allows you to purchase prepaid electricity, airtime, and data. This is the realization of a dream by co-founders Lorien Gamaroff and Angus Brown, finally making the vision for bitcoin as electronic cash a reality.

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