European iGaming Congress


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The 10th Annual European iGaming Congress and Expo (EiG) is just around the corner and this year, it’s gonna be in the at the Milano Convention Centre in Milan, Italy from 19th September to 22nd September.

As one of the largest expos in the iGaming calendar, last year’s EiG attracted approximately 1500 attendees from all areas of the industry, from Senior Management to specialists in a number of areas including business development, fraud, IT, law, finance, payments, regulation, and marketing.

35 of the eGaming Review’s Power 50 were in attendance as the event was predominantly western European dominated.

This year, you’ll hear Global iGaming CEOs identify the future winners of the newly regulated, consolidating and increasingly localized iGaming market. You’ll find out what new markets are likely to open up and influence the creation of regulatory frameworks in Europe so they benefit the States, the industry, and the players.

Platform convergence will be touched to find out the best practice in cross selling and up selling your iGaming content across various channels and provide a smooth and enjoyable experience offline, online, mobile, on TV. Learn from outside and inside industry experts how to create a customer-centric gaming environment, segment your customers and identify the right ones to retain.

It’s no coincidence this high-level and long running event is taking place in Italy this year, currently Europe’s fastest growing market. It’s expected to continue flourishing with the new regulations being introduced to allow for cash poker and casino games. Both global brands, now on the drive to consolidate to build scale allowing them to enter the regulated markets, and local Italian organizations from gaming and non-gaming sectors are all eyeing the opportunity and taking steps to secure a share of this lucrative market.

Top-level executives from Gioco Digitale, Poste Mobile and Lottomatica will be present to discuss their approach in their local markets with the CEOs of global brands such as William Hill Online, bwin.party digital entertainment Betclic Everest Group, Virgin Games, PKR and Bodog. They will try to explore potential partnerships, identify key industry trends, influence further market and regulatory developments, and predict the future leaders and to make sure they are one of them.

Paolo di Feo, bwin.party, Southern Region Director (Italy, France, Spain, Portugal and Latin America), part of the recently merged global iGaming operator bwin.party, commented on his involvement in EiG: “We’re excited that EiG is coming to Italy this year. Hosting an event as important as EiG is without a doubt a testimony to Italy’s appeal to the global gaming industry.”

EiG Totally Gaming 2011