Bodog-founder Calvin Ayre paid £4million just last year for domain name Slots.com in a deal that shook the online gambling industry to its very foundations.
Although the Bodog Brand is no stranger to launching online gambling sites, the company is now asking for feedback and customers to help the site out in its youth.
After initially offering online slots the site will over the next few months react to what their players want so whatever your darkest slots based fantasy comprises tell them about it.
For a site that generates 35.1million hits on Google for “Slots” it’s little wonder that the amount paid was the most in 2010 and one of the top ten ever. Only second to Casino.com, Slots.com’s European Head of Marketing, Charlie Goodenough, believes that Slots.com is the best gaming domain in the world, better than even Poker.com because there are no strong brands in the space
“Slots.com represents an almost limitless opportunity to really establish an online slots brand in the market but this trial period is very much a toe-in-the-water experience for us and our potential customers as we get a feel for what they want,” Goodenough explained.
He continued, “Unlike so many launches Slots.com starts trading with an already strong traffic flow of people directly interested in the product we are offering. I cannot think of any online launch to date that has enjoyed that advantage and am, therefore, very excited about the future of the brand.”
If that’s not goodenough for ya the Bodog Brand is quite literally open to any suggestions that you may have for the future of the site so fire away. As a starting point, maybe they should get this video from James Coburn. If Slots is all right for James then everyone’s going to like it, right?
