Purchased last March (2010) by Bodog founder, Calvin Ayre, for £4,000,000, Slots.com is in a live trial period.
In this early launch period, Slots.com, is seeking feedback and giving customers the chance to be part of the growth plan by shaping the future of the site. The initial slots offering will see significant additions over the months as Slots.com reacts to the directives of its players.
Slots.com is owned by the BodogBrand.com and licensed to existing Brand Licensees, Bodog Europe and the Morris Mohawk Gaming Group, to be operated pursuant to their current brand licensing arrangements and in accordance with their existing gaming licenses. Brand Licensees have the opportunity of leveraging the URL, the technology and the gaming experience that comes with a BodogBrand.com licensed property.
Obviously, the site aims to target casino players as well as the emerging female gaming audience. Slots.com’s European Head of Marketing, Charlie Goodenough, believes that after Casino.com, Slots.com is the best gaming domain in the world, better than even Poker.com because there are no strong brands in the space;
“Slots.com represents an almost limitless opportunity to really establish an online slots brand in the market but this trial period is very much a toe-in-the-water experience for us and our potential customers as we get a feel for what they want. Unlike so many launches Slots.com starts trading with an already strong traffic flow of people directly interested in the product we are offering. I cannot think of any online launch to date that has enjoyed that advantage and am, therefore, very excited about the future of the brand.”
Slots.com Facts & Figures:
- Slots earn Worldwide more net win and gross revenue than any other casino game in the world
- Over 35.1m results in Google for “Slots” (Source: Google)
- Over 6.1m people worldwide look for “Slots” online each month (Source: Google)
- The largest sum of money paid for a domain in 2010 and one of the top 10 ever
For further information please call:
Ed Pownall, BodogBrand.com’s International Press Office (London),
on +44 7825 064776
The Bodog licensing enterprise (http://www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties.
For more information, visit http://www.bodogbrand.com