As the second most powerful gaming domain Slots.com already had a lot going for it. That was before Bodogbrand.com decided to invest £4,000,000 in the name at a Snapnames.com auction earlier this year. Apart from becoming part of a unique gambling brand, it now lies in the top ten domain acquisitions of all time and the largest in 2010 by some margin.
It was only a matter of time before the standalone company began recruiting staff to make inroads into the marketplace and the latest appointment will do just that.
Formerly of Coral Eurobet and Chartwell Games International, Lee Richardson, joins the team at Slots.com as MD looking to continue his illustrious career in the gaming industry.
“There is no strong brand in the slots area like there is in, say, poker yet any casino off or online will happily admit that slots are not only physically the biggest part of the casino but more crucially in profitability terms slots are equally dominant. The domain gives us a fantastic SEO edge and when coupled with the brand experience and marketing clout we will add this venture becomes a very powerful proposition,” Richardson commented.
Bodog Brand founder Calvin Ayre was also jumping through hoops at the news of the appointment and uttered: “The fact that Slots.com can attract somebody with Lee’s depth of experience in the industry highlights just how strong this brand can be.”
As the company moves towards its launch date they’re still looking for new recruits in all areas of the company from IT to marketing. Any interest individuals should send a CV to: [email protected].
