Income Access platform to power affiliate programme growth for UK sportsbook and casino brand
Montreal, QC. 4th June 2019 – Premier Punt, a UK-based online sportsbook and casino brand, has launched a new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The Premier Punt programme is powered by Income Access’ affiliate software platform, leveraging its comprehensive technology to strategically optimise affiliate channel performance and encourage programme growth.
Premier Punt is licensed and regulated by the UK Gambling Commission and operates a complete online portfolio of sports betting, live betting, casino and live casino games. The brand’s product catalogue includes offerings from popular game providers such as Play‘n GO, Quickspin, Red Tiger and Evolution Entertainment.
Alongside this extensive catalogue, Premier Punt offers more than 30,000 live sporting events per month, powered by SBTech, including major and minor leagues, cups and tournaments. Dedicated to making its products accessible to a diverse customer base, Premier Punt also has a mobile-optimised version of its site for greater convenience.
Through its integration with Income Access’ tracking and reporting technology, Premier Punt will have access to an array of affiliate resources to increase its programme growth. This includes Income Access’ end-to-end tracking and reporting tool, which analyses key metrics driving marketing campaigns.
Affiliates joining the Premier Punt affiliate programme will enjoy a tiered revenue share commission structure of up to 35% with bespoke CPA and hybrid plans available to top-performing affiliates. The brand also provides a wide range of standard and customised creative materials, as well as dedicated affiliate support, including daily live chat and email support.
Premier Punt’s first-class marketing team supports affiliates in maximising player engagement and conversion rates by developing customised landing pages and offering a range of promotional features for both new and returning players. Further details for all player promotions can be viewed on their promotions page.
Alex Drummond, UK Gaming Manager at Premier Punt, said: “Affiliates have been a critical part of our acquisition strategy since our relaunch on the SBTech platform, accounting for nearly 80% of registrations during that period. We wanted to give our affiliates the best possible tools in order to be successful, so there was no question when it came down to partnering with Income Access and utilising its trusted affiliate software.”
Tara Wilson, SVP and General Manager at Income Access, said: “We’re thrilled to partner with Premier Punt through our software platform, further expanding our presence in the sportsbook and casino verticals. The Income Access technology will power its newly-launched affiliate programme with player acquisition and retention top of mind.”
For more information about this partnership, please contact Premier Punt.
About Premier Punt
The brand was first established in 2013 and focused almost solely on its fantasy football games. Since then, Premier Punt established itself as an industry leader in the fantasy scene, with its App securing thousands of downloads all around the globe.
Looking to build on its fantasy success, the brand made the decision to relaunch its website on the SBTech platform so that it could improve its product offering to include a full sportsbook, casino and live casino. The brand is currently focused on the UK market but has big plans to expand its presence over the next 12 months, with affiliates set to be a key driving force behind this growth.
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About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
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About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.
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