Ex-Ladbrokes director brings operational experience in UK and Irish retail
London, 7th December 2017 – Playtech BGT Sports (PBS) has bolstered its executive team with the appointment of former Ladbrokes Managing Director Lee Drabwell.
Drabwell, who will join as Chief Operating Officer for the UK and Ireland, spent 29 years with the operator, serving in a number of senior positions within its retail betting division.
He left the newly formed Ladbrokes Coral in April after latterly working as their Retail Operations Director.
During his time at Ladbrokes, Drabwell was instrumental in the roll-out of SSBTs across its 2,700-strong retail estates in UK, Ireland and Belgium, and his experience in the area will be invaluable when directing PBS’ expanding client base.
In his new role, Drabwell will be responsible for leading and developing the PBS customer base across the UK and Ireland, as it looks to expand its sports betting solutions and deploy the latest content development.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months.
“He was a pioneer in the roll-out of SSBTs during his time at Ladbrokes and this experience will be invaluable to our expanding operations within the UK and Ireland.”
Lee Drabwell, COO for UK & Ireland at Playtech BGT Sports, said: “Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team.
“I’m excited by the ambitious plans we have in store, both in terms of building on our operations with existing and new clients, but also with the product development which we’ll be implementing into partner’s retail shops in the near future.”
PBS has recently signed contract extensions with leading operators, including Boylesports and Betfred, and are currently in the progress of rolling out its BetTracker product with a number of partners.
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
