London 8th June 2016: Independent gambling watchdog, The Senet Group, today releases a national advertising campaign ahead of the UEFA Euro 2016 football tournament, to encourage responsible gambling during what is set to be the biggest gambling event of 2016.
First released last year, the ‘Bad Betty’ campaign has been refreshed to include football specific messages and tips to help gamblers stay in control and spot the signs of problem gambling.
Created by advertising agency The Corner, the campaign features The Senet Group’s slogan ‘When the fun stops, stop’ and will run on TV, in the press and on social. The TV ad re-works Ram Jam’s 70s hit ‘Black Betty’, with people reminding a gambler to pause and think about his actions. Gambleaware.co.uk features prominently in the ads, as a source of advice for those who may have a problem with gambling.
Recent independent research showed that the campaign has helped over a third of regular gamblers control their gambling, and more than two million people have directly quoted ‘when the fun stops, stop’
Over the last year The Senet Group has welcomed SkyBet, Gala Bingo and ScotBet, joining the founding members of Coral, Ladbrokes, William Hill and Paddy Power Betfair, and further strengthening the organisation’s presence and influence in the market.
Wanda Goldwag, Independent Standards Commissioner at The Senet Group, said:
“Our ‘Bad Betty’ adverts continue to be very successful in educating gamblers to become more aware of the signs behind problem gambling, as well as encouraging a more responsible approach. Our expanding membership means that more gamblers and the wider public are exposed to our campaigns and we hope people will follow the tips in our new adverts during the Euros.”
Neil Simpson, Founding Partner at The Corner, said:
“Following the phenomenal success of last year, it made sense to refresh the original message to reach punters ahead of the Euros this month. The Senet Group does a fantastic job raising awareness and promoting responsible gambling, and we’re delighted to have delivered this quality advertising campaign for the organisation.”
Bilendi Tracking Survey, 2005 respondents, March 2016.
