Gambling Industry Announcement and Partnership Roundup – July 3, 2020


In the fast moving world of gambling, sometimes you might miss news that could be important to you. To make sure you’re all caught up on gaming industry news, be it online or brick and mortar, we’re rounding up the some of the announcements and partnerships from the last week that you might have missed.

Don’t miss out on all of the latest announcements. Our Press Release section is updated constantly.

Relax Gaming enters landmark partnership with Svenska Spel

Relax Gaming, igaming aggregator and supplier of unique content, has landed a major deal to launch its extensive portfolio of casino games with Svenska Spel.

The supplier’s in-house developed content is set to launch on the Swedish state-owned operator’s online casino platform, cementing Relax’s footprint in core Scandavian markets and widening distribution of its best-performing titles such as Snake ArenaMoney Train and Hellcatraz.

Svenska Spel will also gain access to Relax’s vast library of aggregated content from its Silver Bullet and Powered By studio partner network, including popular games from names such as Kalamba Games and Fantasma Games.

Playson set for Portuguese expansion with partnership

Casino software provider Playson has partnered with to supply its popular games to the Portuguese operator.

This new commercial agreement allows, one of the leading operators in Portugal, to offer the supplier’s immersive slot offering to its player base, including popular hits such as Book of Gold: Symbol ChoiceSolar Temple and Fruit Xtreme, the latest addition to its Funky Fruits portfolio.

The prominent operator will also gain access to Playson’s full suite of integration-free engagement tools, including bonus spins and regular tournaments with daily prize drops, which have been shown to increase player retention.

Swintt widens distribution with Relax Gaming partnership

Swintt, the rapidly growing game provider with a focus on relevant, localised content have widened their distribution through a new partnership with aggregator and content supplier Relax Gaming.

The Powered By agreement will enable Relax to integrate Swintt’s portfolio of over 50 casino games, including top performers Panda Warrior, Golden 888 and Immortal Monkey King, and their premium land-based content including the titles popular in Germany; Master of Books, Seventy Seven and Heart of Earth, thus offering a seamless route to market and wide distributional reach.

Nolimit City solidifies Swedish online status with Svenska Spel launch

The Malta based Software Provider announce their latest ground-breaking landmark deal with the leading household name in localised Swedish gambling entertainment, Svenska Spel Sports & Casino. The announcement celebrates the two heading the partnership with an official release of Nolimit’s most popular titles.

Sweden’s longstanding number one name in online gambling has had a hand in offering the country an array of local land based and online entertainment, with a foothold in the market spanning back since 1997, offering everything from betting shops, state wide lottery draws, scratch cards and the recent boost in premium the Casino experience in both online and brick and mortar outlets.

Red Rake Gaming partners with BtoBet for high-end casino content distribution

Premium casino content creator, Red Rake Gaming has partnered with BtoBet to distribute their high-end and innovative suite of top performing casino games. The agreement includes the distribution of Red Rake Gaming’s portfolio to operators across BtoBet’s platform.

The partnership covers distribution of over 40 games from Red Rake’s portfolio, including the newly released progressive tournament tool. Games will include the newest releases, Secrets of the Temple – a smash hit slot with 243 different ways to win , 1st of the Irish – where the players have the chance to win various cash prizes filling up to 5 different meters and trigger special features and not to mention the upcoming Super 15 Stars which combines all the features of the Super game series and adds an exciting minigame to make it even more thrilling.

Mr. Gamble and Red Rake Gaming go into partnership

The industry’s well-known games development company, Red Rake Gaming, has signed a new agreement with the rapidly growing international casino comparison site Mr.Gamble.

Mr. Gamble is a leading portal for finding responsible and player friendly casinos, custom designed to offer an amazing user experience for thousands of daily visitors. They also operate one of the most popular casino slot live streaming channel on twitch, MrGambleSlots.

The users of Mr. Gamble will be access to over 40 games from Red Rake’s portfolio, including the newly released progressive tournament tool. Games will include the newest releases, Secrets of the Temple – a smash hit slot with 243 different ways to win, 1st of the Irish – where the players have the chance to win various cash prizes filling up to 5 different meters and trigger special features and not to mention the upcoming Super 15 Stars which combines all the features of the Super game series and adds an exciting minigame to make it even more thrilling.

Mansion sees strong CRM results with Playtech Leaderboards

Playtech, the world’s leading gambling technology company, is continuing its focus on player engagement tools through its updated leaderboards solution, with online gaming operator, Mansion, already seeing strong results from its latest promotions.

As an early adopter of leaderboards, Mansion has seen particularly high player uptake for a competition built around the popular Fire Blaze Jackpots series, one of Playtech’s most successful brands in terms of player retention. With six games, and two further releases in the pipeline, the series is based around the popular Hold and Respin mechanic, offering players a shot at four in-game jackpots in each title.

Recently enhanced, the flexible leaderboards solution gives operators the power to deliver an increased player experience and build loyalty through the element of competition. Players can earn points to climb the table as they play, reinforced with in-game messaging throughout and with the chance to win a range of prizes – creating added excitement for players at no extra cost to them.

 Leaderboards can be built around particular themes, or any game across the casino offering, and made available to all players, or specifically targeted segments – qualification for a leaderboard can also be linked to the recently released Player Journey tool.

GrooveGaming inspired by Betinspire

GrooveGaming is back in the news again, this time with the announcement of a partnership with Betinspire, showing that GrooveGaming is the go-to solution for slot developers to increase the scale and scope of distribution, particularly among tier-1 operators. 

Casumo and BlueRibbon Software team up – taking gamification to the next level

Award-winning online casino and sportsbook, Casumo, partners with industry innovator and B2B marketing platform provider, BlueRibbon Software.

The strategic alliance is set to enhance Casumo’s offering as it expands its ability to include a new level of excitement during game play. Not only will this move maximize user immersion, but it will also strengthen consumer longevity, solidifying the operator’s competitive edge in providing bespoke player experiences.

Together with BlueRibbon, Casumo now has the ability to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for its players. Thus, enabling the company to further differentiate its offering, while remaining compliant across regulated markets.

As an independent marketing platform, BlueRibbon supplies powerful and uniquely customizable tools, packaged in a seamless overlay, to increase user engagement and cultivate sustainable loyalty enabling operators to unleash the full potential of jackpots to deliver a superior player experience while driving growth.

Playson teams up with Octavian Lab

Casino software supplier Playson has completed an agreement to provide its gaming content to Italian software house Octavian Lab.

The Rome-based company equips operators, including Fastbet and Winmax, with its gaming platform in its native market, as well as in other regulated markets around the world.

Among the popular games it will now have access to are Solar Temple, Solar Queen and Sunny Fruits: Hold and Win, along with Playson’s Funky Fruits series and the Timeless Fruit Slots portfolio.

It will also be able to utilise a variety of engagement tools proven to enhance player retention, including seamless play, free spins, jackpots and regular tournaments with daily price drops.

Booongo expands in Asia with Flow Gaming partnership

Slots developer Booongo has strengthened its position in Asia after securing a new partnership with platform provider Flow Gaming.

As part of a content distribution agreement, Booongo will integrate its fast-expanding games portfolio onto Flow Gaming’s platform.

The deal significantly enhances the platform provider’s content offering, with the developer’s top performing games including Tiger Pearls, Great Panda and Aztec Sun all being made available to Flow’s extensive operator network and their players.

Booongo’s games are enjoyed by players across Asia and this latest launch further extends the company’s presence within the territory.

Sporting Solutions partners with SCCG Management to accelerate U.S. strategy

Leading sportsbook and lottery supplier Sporting Solutions has teamed up with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.

Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.

ORYX Gaming partners with Top Bet in Serbia 

ORYX Gaming, a Bragg Gaming Group company (TSXV: BRAG, OTC:BRGGF), has partnered with Top Bet in Serbia in a deal that will see the emerging operator take on ORYX Hub.

Top Bet, a promising new operator in Serbia, will be able to offer its local customers content from ORYX’s RGS library including ORYX proprietary content and titles from partnered studios such as Gamomat, Kalamba, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, Top Bet will also gain full access to ORYX Hub’s extensive library of 10,000+ casino games from 100+ providers.

Wazdan Extend Their Reach in Lithuania with New Betsafe Partnership

Expert slot games developer, Wazdan, has signed a new deal with Betsafe in Lithuania to bring 30 of their HTML5, tech-rich games to new Lithuanian players.

Founded in 2006 and acquired by Betsson Group in 2011, Betsafe has been keeping pace with innovation in the world of iGaming. They are a global brand, who pay close attention to each country they work in. Lithuania’s Betsafe operation offers the country’s favoured betting markets and slots, so that players have a top-class experience. Wazdan’s top 30 games are now joining the lineup of favoured slot providers. The latest slots from Wazdan will all be available for Betsafe’s Lithuanian customers to play, with recent launches Reel HeroTM, Sonic Reels, 9Tigers and Lucky9TM all on offer.

Passionate about providing superior online experiences, Betsafe’s website is designed with players in mind, and they partner with the world’s leading game providers to ensure excellency is offered via every game. This partnership is a great step forward for Wazdan in Lithuania. Betsafe are major players in the country, and sponsor the national basketball and football teams as well as the Lithuanian Basketball League. Wazdan brings more than a decade of experience to the market with its portfolio of premium games, giving Betsafe players access to their expertise with their top 30 first-class, innovative games.

The team at Wazdan are expert slot-developers. They design technically advanced games that include advanced games mechanics: algorithms, bonuses and Unique Wazdan Features. This combination sets Wazdan games apart, and ensures that each game is as engaging as it can be, tailored by the player to suit their personal preferences. Unique Wazdan Features include Volatility Levels™ which allows players to adjust the volatility of their game on each spin; Ultra Lite Mode which decreases the time taken to load the game; Ultra Fast Mode which speeds up the pace of the game; and Big Screen Mode which zooms the reels of the game to fill the entire screen.