World’s top jockey joins leading bookmaker to offer unique insight for the 2020 Flat racing season
Friday 29th May 2020 – Sporting Index has made the landmark signing of world-class jockey Frankie Dettori, widely regarded as one of the greatest riders of all time, as a brand ambassador.
The deal will see Dettori carry the Sporting Index logo on his breeches and collar, offer exclusive thoughts on his rides at sportingindex.com and support with social media posts and daily previews during the season’s major meetings, such as Royal Ascot.
The Italian’s unrivalled achievements in the Flat racing sphere consist of 19 British Classics, including two Derby wins at Epsom, and an astonishing 251 Group 1 victories worldwide. He currently holds the LONGINES World’s Best Jockey Award and has done so for three of the last five years.
Sporting Index, who launched a fixed odds offering in 2019 to run alongside its well-established spread betting service, also currently sponsor leading National Hunt jockey Barry Geraghty, who celebrated a vintage Cheltenham Festival with five wins in March.
Simon Trim, CEO at Sporting Index, said: “Frankie is the face of Flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.
“He is often riding the most talked about horses of the season, like Enable and Stradivarius, and we’re delighted to be able to bring racing fans closer to that with his regular blog.
“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”
Frankie Dettori, said: “I’m over the moon to be joining Sporting Index ahead of the new Flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.
“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too!”
About Sporting Index
Sporting Index is best known as the world’s largest sports spread betting business, offering the widest range of markets and taking some of the largest bets on sporting, political and entertainment events around the world. The betting firm also provides an online fixed odds service.
Sporting Index forms part of The Sporting Group with c.300 staff, based mainly at its London HQ. The Sporting Group was acquired by French lottery company FDJ (Française des Jeux) in June 2019 and Sporting Index is the undisputed world leader in sports spread betting, dominating the global market with an estimated 80%+ market share. Today it offers sports fans the opportunity to bet on thousands of markets per week on a wide variety of sports, political and showbiz events, as well as on a portfolio of unique virtual games. Clients transact via its award-winning mobile phone applications, websites and a 24/7 voice telephony service. Sporting Index’s B2C business continues to grow in the face of a fiercely competitive online betting market.
At the heart of the business is a world class trading, modelling and liability management capability that is widely acknowledged as amongst the best in the global betting market. The Group combines the latest technology with unrivalled trader expertise to service its core sports spread betting and fixed odds clients, as well as an increasing number of Business-to-Business partners who rely on the company’s fixed-odds in-play pricing, trading and modelling expertise to underpin their own sportsbook operations via the Sporting Solutions brand. This has established itself as a leading provider to lotteries and “Tier One” operators, with a number of flagship betting brands signed up.
Sporting Index is authorised and regulated in the UK by the Financial Conduct Authority and the UK Gambling Commission.