NEW YORK, N.Y. – February 20, 2020 – Sportradar, the world-leading provider of sports data and content solutions, today announced a multi-year partnership with The Action Network to be the company’s official sports data and content provider.
Specifically, The Action Network will leverage Sportradar’s wide-ranging sports data services for its premium subscription product, Action Edge, and to enhance the mobile experience for consumers looking to track their favorite scores and stats in real-time.
“Sportradar, like The Action Network, sits at the center of sports, media and betting,” said Dave Abbott, MD of US Media, Sportradar. “As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans. We are excited to work with The Action Network to fully unlock the potential of its growing audience.”
The partnership will also help support the creation of dynamic content, allowing The Action Network to deliver a variety of unique data insights to sports consumers. With the ability to tell richer stories with deeper context around team and athlete performance, The Action Network is aiming to engage consumers in the moment while they follow their action.
“The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships,” says Matt Restivo, Chief Product Officer of The Action Network. “Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”
About The Action Network
Launched in January 2018 by The Chernin Group, The Action Network provides premium sports betting analysis, real-time odds and in-depth data and tools. Named 2019’s best sports betting site and app by the Fantasy Sports Gaming Association, The Action Network has also been featured in The New York Times, Washington Post, Wall Street Journal, CNBC, ESPN, Fox Sports, Sports Business Journal and dozens of other media outlets as the leading source for news, information and primary data in sports betting. For more information, please visit www.actionnetwork.com or contact [email protected].
About Sportradar
Sportradar is the leading global provider of sports data intelligence. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
