Sportradar Extends Relationship with Tennis Australia Australian Open and associated tournaments to be protected and enhanced for audiences across the world
Monday 21st January 2020 – The world’s leading sports data services provider, Sportradar, today announced a wide-ranging multi-year partnership extension with Tennis Australia, leveraging its audiovisual (AV) and data content, encoding technology and Integrity Services to protect matches and expand their presence across global audiences.
As part of the deal, Sportradar will continue to deliver their AV, data and Integrity Services for the Australian Open, the Grand Slam of the Asia Pacific, including the Main Draw, Qualifiers and Wild Card play-offs in Melbourne and Zhuhai, China, as well as the ATP 250 Adelaide.
On-site in Melbourne covering Australia’s summer of tennis since 2016/17, Sportradar will once again be responsible for helping to showcase one of the most prestigious international sporting events for fans across the world. Sportradar will deliver the matches via its AV encoding services, providing high-definition streams for the Australian Open’s official website, app and social media channels, and broadcast partners in multiple territories, including Australia, New Zealand, India and the Sub-continent, and the Americas.
The extension comes after a competitive tender process last year and now includes the provision of Sportradar’s Server Slide Ad Insertion (SSAI), a dynamic automated IP-based advertising insertion tool allowing Tennis Australia and its broadcasters to commercialise their streams efficiently.
Sportradar will utilise its unique combination of technology and expertise to administer and analyse data from the games to provide entertaining content and statistics for its clients to increase engagement. At the same time, it will deploy its award-winning Integrity Fraud Detection Services (FDS) to protect all matches from betting-related integrity threats.
Sportradar’s Managing Director Sports Partnerships, David Lampitt said: “The Australian Open is a hugely popular event across the world. Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game.
“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims. Our own mission in partnering with rights holders like Tennis Australia is clear – we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world.”
About Sportradar
Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow and protect their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
