Relax Gaming extends ReelPlay partnership


ReelPlay’s third-party content to go live under new deal

MALTA, 14th January 2020 – Relax Gaming, the innovative content provider and aggregation platform, is to launch a premium collection of ReelPlay’s third-party studio partner content after the two businesses extended their distribution agreement.

relax-gaming-extends-reelplay-partnershipFollowing the successful launch of ReelPlay’s proprietary portfolio in August, including first to market releases of Hypernova Megaways™ and El Dorado Infinity Reels™, the Australian independent games studio will now also provide top-quality titles from its selected partners.

As part of the Powered By partnership agreement, all parties will gain access to Relax Gaming’s fast-growing distribution platform, which supports swift and efficient onboarding of a wide range of partnered content.

Simon Hammon, Relax Gaming CPO, commented:ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

David Johnson, CCO at ReelPlay, said: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.

“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Relax Gaming’s portfolio now boasts over 1000 titles from leading studios and suppliers, providing partners with rapid and easy access to its third-party catalogue via seamless integration, as well as its award-winning proprietary titles.

About Relax Gaming

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 1000+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own rapidly expanding slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Estonia and Latvia.


Founded in 2014 as Chance Interactive, the business re-branded to ReelPlay in 2019. ReelPlay create the highest quality digital gaming content for license to the world’s leading regulated casino operators.

ReelPlay also offer game build, math, marketing, integration and commercial expertise to partner studios looking to take their own content to the online market.

A privately held business based in sunny Sydney, Australia; the team was strengthened in 2018 by the arrival of experienced industry leaders Scott Smith CEO & David Johnson CCO. 

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