Relax Gaming secures landmark partnership with Veikkaus


Malta, February 3rd 2020 – Relax Gaming, the innovative content provider and aggregation platform, has signed a major deal to supply its in-house and third-party slot portfolio to Veikkaus.relax-gaming-secures-landmark-partnership-with-veikkaus

The partnership will give the Finnish state lottery access to Relax Gaming’s rapidly expanding library of proprietary content, including popular titles Snake Arena, Temple Tumble and Money Train, as well as upcoming game launches from its extensive roadmap.

A selection of content from the supplier’s Silver Bullet and Powered by partner studios will also be made available as part of the deal, including the latest releases from Big Time Gaming, Push Gaming, Kalamba Games and its recently extended deal with ReelPlay.

Over the past 12 months, Relax Gaming has accelerated the growth of its distribution network, signing a series of deals with tier one operators whilst broadening its appeal with mutually beneficial agreements with other aggregation platform providers to reach new casino brands and markets.

Daniel Eskola, Relax Gaming CCO, said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.

“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”

Jan Hagelberg, Vice President of Casino Games, said: “We are thrilled to partner with Relax Gaming. This partnership helps our mission to serve our players with the best possible content and accelerates our journey towards our 2020 business goals for Veikkaus online casino.

“By gaining access to not only the high-quality proprietary content of Relax, but also to a growing number of other suppliers’ games that our players have also asked for, we are well on our way to reaching our target.”

Relax Gaming provides its partners with a roster of over 1000 casino games, including high-quality aggregated content from selected Silver Bullet and Powered by studios together with innovative proprietary products.

About Relax Gaming

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With standardised pricing and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 1000+ casino games and a diverse range of proprietary products, including Poker, Bingo and its own rapidly expanding slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, the UK Gambling Commission and the Romanian National Gaming Office (ONJN). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Estonia and Latvia.